Module · Department: Marketing · From 99 kr/mo

Kampagne-dashboard — did the ads work?

Connect the ads to the bookings they actually created. You see booking value per campaign — not just clicks and impressions — and what is left once cancellations are deducted.

Book a free demo → Try it LIVE
30-day trial · No commitment · Google, Meta and LinkedIn are fetched automatically every night
This module can be tried LIVE enter your name, hotel and e-mail. We approve your access and send you a link to the module on our demo hotel SiloStay with realistic hotel data — a short guide takes you through it, exactly as when we present it.
Try it LIVE →
Do you know the answers?

4 questions most hotels cannot answer

The ad platforms answer in clicks. Your PMS answers in bookings. The Campaign dashboard puts the two together — and answers in kroner.

1

Får vi pengene igen for vores annoncer?

2

Hvilken kampagne har skabt mest bookingværdi?

3

Hvad står der tilbage, når annulleringerne er trukket fra?

4

Hvilke kampagner giver flest bookinger — ikke bare klik?

This is what you see

Eight key figures — and the campaigns behind them

The dashboard shows the period’s booking value, what cancellations took, what the ads cost, and what came back. Every campaign can be expanded on its own.

Kampagne-dashboard SiloStay · demo data
KampagneForbrugNetto bookingværdiROAS
Sommer — Storbyferie18.400 kr412.800 kr22,4×
BR: Weekendophold11.200 kr96.500 kr8,6×
RM: Lavsæson-pakke9.800 kr31.200 kr3,2×
KF: Konference-leads6.100 kr——
Illustration with fictional demo figures (SiloStay). The real module shows your own figures.
  • ✓Gross and net booking value — and what the cancellations took along the way
  • ✓ROAS per campaign — net booking value ÷ ad spend, not click prices
  • ✓Ad spend per platform — Google, Meta and LinkedIn in one place
  • ✓Lead time — how far ahead of arrival the campaign’s guests book
  • ✓Comparison against last year — on every single figure
Example of an action the module points to

The low-season package runs at 3.2× while the city break returns 22.4× ⇒ move the budget — today you are paying for what works least.

How it works

From data to decision

No manual entry and no spreadsheets — the module builds on the data the hotel already has.

1

Connect PMS and ad accounts

Spectra, TecHotel or MEWS — plus Google, Meta and LinkedIn with one login each.

2

Synced every night

Spend, clicks and bookings are fetched automatically and kept up to date.

3

Read the answer in kroner

Eight key figures per period — and every campaign can be expanded on its own.

Calculate it yourself

What is it worth to YOUR hotel?

Enter your own ad spend and see what is at stake if you move the budget from what you cannot measure to what works. The whole calculation is shown openly — no hidden factors.

Your figures & assumptions
Extra booking value from moving the budget
—
  • Spend you cannot measure today: —
  • Of which moved to what works: —
  • The module’s price: — — the potential is —

All figures are your own inputs and assumptions — the calculator does not guess for you. The module then calculates on your ACTUAL spend and bookings, campaign by campaign. Note: ROAS measures booking value per ad krone, not contribution margin.

Try it LIVE

See the module with real hotel data

Enter your name, hotel and e-mail. We approve your access and send the link and details to your e-mail — then you can click through Kampagne-dashboard yourself on our demo hotel SiloStay, with a short guide taking you through it.

Try Kampagne-dashboard on SiloStay

No credit card. No installation.
✓How it works: we approve your request and send the access link and details to your e-mail.
✓

Thank you — we have received your request

We approve your access and send the link and details to your e-mail. You will hear from us as soon as possible.

We only use the information to follow up on your interest — see our privacy policy.
Price

Get started today

Module-based pricing — pay only for what you use, and add more modules whenever you like.

Basis
99 kr /mo
What it includes
  • ✓The standard dashboard: all sales and all marketing costs in one place
  • ✓Ready from the first sync — no setup
  • ✓Google, Meta and LinkedIn fetched automatically every night
  • ✓Eight key figures per period, compared against last year
  • ✓1 dashboard
Start trial →
Plus
199 kr /mo
What it includes
  • ✓The standard dashboard: all sales and all marketing costs in one place
  • ✓Ready from the first sync — no setup
  • ✓Google, Meta and LinkedIn fetched automatically every night
  • ✓Eight key figures per period, compared against last year
  • +3 dashboards
Start trial →
Pro
299 kr /mo
What it includes
  • ✓The standard dashboard: all sales and all marketing costs in one place
  • ✓Ready from the first sync — no setup
  • ✓Google, Meta and LinkedIn fetched automatically every night
  • ✓Eight key figures per period, compared against last year
  • +6 dashboards
Start trial →
Pro+
399 kr /mo
What it includes
  • ✓The standard dashboard: all sales and all marketing costs in one place
  • ✓Ready from the first sync — no setup
  • ✓Google, Meta and LinkedIn fetched automatically every night
  • ✓Eight key figures per period, compared against last year
  • +10 dashboards
Start trial →
✓30-day trial — we only charge after that ✓No commitment — cancel any time ✓Everything in Basis is included in the larger packages